The European Crypto Change White Bit token reached a brand new all-time excessive on Monday, surged by greater than 30% following information that the change sponsored outstanding Italian soccer membership Juventus on a three-year contract.
White Bit Token (WBT) is at present buying and selling at a market capitalization of $7.45 billion for $51.64, shifting inside the prime 25 crypto property as a result of market capitalization In keeping with Coingecko's knowledge.
WBT peaked at $52.27 with a brand new excessive of $52.27 a day in the past, beating its earlier excessive of sooner or later.
official: whitebit @juventusfen: Announcement of a brand new international partnership
A brand new period of innovation and fan engagement is embarking on.– Whitebit (@whitebit) June 16, 2025
“We’re thrilled to welcome White Bit to the Juventus household, our companions who share our dedication to innovation and excellence on and off the pitch,” Juventus CEO Maurizio Scanavino stated in an announcement. He added that the collaboration “utilises cutting-edge expertise to convey new alternatives for engagement and enhance our reference to Juventus.”
As a part of the contract, the White Bit brand can be current on the sleeves of Juventus males's first crew jerseys, beginning on the FIFA Membership World Cup. Moreover, White Bit is now the official Juventus cryptocurrency change, with the pair collaborating on unique digital content material and extra.
Whitebit additionally serves because the official cryptocurrency change for FC Barcelona, the soccer crew of Laliga in Spain's famend soccer league.
“This partnership is a significant milestone in our mission to make cryptocurrency extra accessible to increasingly more audiences,” stated Volodymyr Nosov, founder and CEO of Whitebit, in an announcement. “Collectively we'll create a brand new, tech-driven approach of connecting followers with their favourite groups.”
The transfer was the second main hyperlink to Juventus' Crypto this yr, beforehand the topic of the headline. Stablecoin Agency Tether proclaims minority stakes On the membership. There’s additionally a fan token (JUV) on the Chiliz blockchain.
Past Juventus, soccer has been more and more related to Crypto this yr. FIFA introduced in Could Launch of our personal avalanche L1 blockchaincreating new alternatives within the house and migrating collectible platforms within the course of. And the blockchain recreation FIFA rivals had been truthful Launched on iOS and Android final week.
Moreover, France-based membership Paris Saint-Germain lately introduced that it’s being maintained. A part of the steadiness sheet in Bitcoin.
Edited by Andrew Hayward
