Chiliz has launched a World Cup marketing campaign that removes as much as 10% of Fan Tokens held by the nationwide treasury for every match win because the taking part nationwide groups progress by means of the event.
In accordance with a June 11 press launch shared with crypto.information, the brand new initiative, known as “Burn to Glory,” will straight hyperlink the discount within the provide of Fan Tokens to the outcomes achieved by chosen nationwide soccer groups through the upcoming FIFA World Cup.
This system targets fan tokens linked to Argentina ($ARG), Belgium ($BELG), Portugal ($POR), South Africa ($SAFA), and Scotland ($SFA). With this mechanic, after every event win, tokens held within the treasury reserve are completely destroyed, rising the burn price as groups progress deeper into the competitors.
𝐁𝐔𝐑𝐍 𝐓𝐎 𝐆𝐋𝐎𝐑𝐘 |World Version 🌎🏆
The nationwide staff @FanTokens™ continues to burn by means of soccer's largest event.
Each victory causes a burn.
The deeper you run, the larger the burn will likely be.Welcome to Burn To Glory: World Version.
🔗 https://t.co/JNXBXYCOWi pic.twitter.com/7fgE4TYIdF
— Chiliz – Sports activities Blockchain (@Chiliz) June 11, 2026
Firstly of the event, every win ends in a 1% burn out of your treasury reserves. In accordance with figures launched by Chiliz, that proportion rose to 2% within the spherical of 32, 2.5% within the spherical of 16, 5% within the quarterfinals, 7.5% within the semifinals, and 10% with a win within the ultimate.
The corporate stated the tokens will likely be faraway from Treasury holdings reasonably than circulating provide, permitting profitable groups to have future token provide caps diminished and present holders to maintain their balances.
Efficiency-based token burn enters the World Cup
“Soccer followers dwell each consequence, each knockout match, each necessary second. By means of Burn to Glory, these moments can have a direct affect on the fan token economic system,” Chilis CEO and founder Alexandre Dreyfus stated in an accompanying assertion.
Dreyfus added that the World Cup would be the first main worldwide event the place the corporate will introduce a blockchain-based provide mechanism tied on to sports activities efficiency. He added that the marketing campaign reveals how Fan Tokens can evolve past a fan engagement product and more and more mirror the occasions that happen on the pitch.
In accordance with info supplied by Chiliz, all burns will likely be carried out by means of on-chain transactions from Treasury reserves, permitting token deletions to be publicly verified on the blockchain.
The corporate additionally stated that rising burn percentages all through the event may generate extra curiosity for matches the place provide may very well be considerably diminished. On the identical time, a discount in treasury reserves after a victory will cut back the utmost provide that may be equipped to the market sooner or later.
Enlargement following latest Fan Token efforts
Chiliz identified that along with the burn marketing campaign, a number of worldwide fan tokens, together with $ARG, $POR, $SAFA, and $SFA, had been lately prolonged to the Solana blockchain as a part of the corporate's omnichain technique.
The announcement follows the corporate's different latest Fan Token initiatives. Earlier this yr, Chiliz launched a Champions League Closing commerce contest involving Paris Saint-Germain ($PSG) and Arsenal ($AFC) fan tokens throughout the Solana and Base networks.
In parallel with these efforts, the corporate has continued to publicly take a look at Fan Token Play, a mint-and-burn framework designed to attach token provide dynamics with staff efficiency.
Beneath the marketing campaign guidelines introduced by Chiliz, solely official matches of the World Cup males's high staff are eligible for token burn. Friendlies, exhibition video games, academy competitions, ladies's matches and pre-season occasions are excluded from this system.

