Essential factors
- IVEY Publishing has launched an MBA case research inspecting Polygon's Web3 development utilizing price per pockets metrics.
- This research examines how Polygon used Addressable's platform to scale back person acquisition prices to lower than $1 per pockets.
IVEY Publishing revealed a groundbreaking MBA case research on Polygon's cost-effective person acquisition technique, highlighting a median price per pockets (CPW) of lower than $1.
Developed along side Addressable, the research, titled “Polygonal Scaling of Web3 Development with Per-Pockets Value Effectivity,” analyzes thousands and thousands of on-chain occasions and demonstrates how wallet-level focusing on and attribution has changed conventional advertising metrics resembling impressions and social engagement.
Right here, we element how Polygon used Addressable's expertise to focus on “wallet-enabled” customers throughout NFTs, DeFi, gaming, and enterprise partnerships, attaining various ranges of acquisition effectivity.
In response to the survey outcomes, NFT The marketing campaign delivered the bottom price, onboarding over 14 million wallets at $0.2-$0.5 per pockets. The sport garnered round 500,000 wallets at a CPW of $12, whereas the enterprise partnership generated between $5 and $10 CPW.
DeFi had the very best acquisition prices, starting from $50 to $100 per pockets, pushed by reward-driven liquidity applications that diminished retention as a result of finish of incentives.
“This research gives the clearest proof but that blockchain development may be quantified with the identical self-discipline anticipated in conventional expertise and client industries,” mentioned Asaf Nadler, co-founder of Addressable.
Leon Stern, chief advertising officer at Polygon Labs, mentioned the findings help the workforce's long-standing place that Web3 advertising requires new fashions somewhat than counting on established Web2 techniques.
“Efficient development comes from understanding actual person habits on-chain,” Stern mentioned. “CPW is rising because the gold customary for that, and this case research gives MBA college students with a framework that lastly matches the realities of the blockchain ecosystem.”
“At a time when blockchain corporations face elevated scrutiny from buyers and regulators, this case research brings transparency and educational credibility to the query of what real-world implementation appears like,” Professor Aron mentioned. “It gives future executives with a benchmark to guage blockchain development methods with the identical rigor as different expertise fields.”
This case research is now obtainable by IVEY Publishing and is predicted to be taught in enterprise colleges around the globe.
